MchellyMarketing

SOCIAL MEDIA STORYTELLING CONTENT CREATION LEVERAGING AI DIGITAL STRATEGY DATA ANALYTICS CONTENT DESIGN PR COPYWRITING BRANDING

SOCIAL MEDIA STORYTELLING CONTENT CREATION LEVERAGING AI DIGITAL STRATEGY DATA ANALYTICS CONTENT DESIGN PR COPYWRITING BRANDING

Make

Your Mark

Creating data-driven strategies
and immersive content for meaningful communities.

  • I craft holistic digital strategies that maximize the capabilities of your online channels, new or existing. I bridge the gap between your online channels, fostering a unified online presence.

  • I write SEO-focused copywriting that resonates with your audience's concerns and interests, ultimately motivating them to take action.

  • I develop custom social media strategies that help you grow brand awareness, build trust, and convert followers into loyal customers.

  • I create data-driven content that's both informative and engaging. You can expect content your community will remember, talk about, and share.

In a Nutshell

  • Social Media Dominator: Managed 50+ accounts & 2M+ audience with killer copywriting, cultivating communities and expanding reach.

  • Data-Driven Ninja: Delivered insights, optimized campaigns, maximized results.

  • Sales Enablement Architect: Led winning strategies & crafted content that fueled lead generation.

  • Content Mastermind: Created fresh, engaging content that sparked conversations.

  • Influencer Magnet: Identified key connectors & ignited lead flow. 

  • Visual Storyteller: Crafted captivating graphics that stopped the scroll. 

Collaborations

Have worked with the following influential brands:

  • American Lamb

  • Anthony's Coal Fired Pizza

  • Firehouse Subs

  • Avocados from Mexico

  • Alaska Seafood

  • Cochon555

  • FCSI The Americas

  • IFMA

  • Lipton

  • Pepsico

  • Restaurants Canada

  • Stubborn Soda

  • Touchbistro

  • Watermelon.org

  • The Cheese Course

  • Cynara Artichokes

  • Certified Origins

  • Bellucci Premium

  • Sal de Ibiza

  • Aigua Vilajuïga

  • NASSARI

  • Belberry

  • EATTIAMO

  • LA MANCHA SAFFRON

  • Engle Group

  • Premier Sotheby’s International Realty

Event Marketing & Management

  • #Foodableio

    Created a social campaign to launch Foodable's first annual event: Foodable.io. A film festival, conference and convention for food industry leaders by food industry leaders.

    Registration notifications/alerts
    Countdown images
    Snippets of featured movies
    Updates on panels and speakers
    Live engagement
    Live Facebook videos
    #BTS footage

  • #ArtichokeFestival

    For Castroville’s Artichoke Festival, I spearheaded a comprehensive marketing strategy to boost brand awareness among consumers, encompassing event design, engaging activities like merchandise and contests designed to capture attendee information, custom recipe book creation, development of all marketing materials including sell sheets, budget management and tracking, and integrated PR and social media marketing efforts.

  • #FancyFoodShow

    For the Specialty Food Association's annual Fancy Food Shows, I spearheaded comprehensive marketing efforts, including crafting press releases and media relations strategies, developing advertising campaigns with design and messaging, overseeing all event marketing materials, facilitating networking opportunities for participants, and implementing a comprehensive social media plan for pre-event promotion, live event engagement, and post-event follow-up.

  • #NRAShow

    The National Restaurant Association Show is an annual gathering of the restaurant, foodservice and hospitality industry.

    Strategy: Promoted relevant content during this event and drove NRAShow attendees/followers to Foodable’s trade resources. Foodable also attended the event to shoot exclusive interviews post Foodable.io.

  • #Engle HQ Launch

    Elevating a local business's brand image and voice in preparation for their grand HQ launch event, I played a pivotal role by securing media coverage and sponsorships, orchestrating the event itself, overseeing marketing material creation, and transforming it into a successful charity fundraiser for JDRF, complete with engaging prize and raffle opportunities for guests.

Blog

Don't Just Keep Up, Get Ahead: Marketing Strategies for the Future

  • "I had the privilege of working closely with Michelle, during her tenure as our Communications/Marketing Manager, and I can confidently say that her contributions were invaluable to our team and the company as a whole. Michelle possesses an exceptional blend of strategic thinking and creativity, which was evident in her ability to develop and very effective marketing campaigns. Her knack for clear and compelling communication played a pivotal role in enhancing our brand's visibility and resonance in the market. Beyond her professional acumen, Michelle was a pleasure to work with - her positive attitude and collaborative approach makes her a true asset to any team. I wholeheartedly recommend Michelle Bennett for her outstanding contributions as a Communications/Marketing Manager. She is an invaluable asset to any organization fortunate enough to have her on board."

    Melissa Elms, National Sales Director

  • "Michelle proved the ability to ideate, plan and execute complex projects with professionalism and efficient time management. Supported by her strong written and oral communication capabilities, she assisted in executing day-to-day marketing requests and contributed high levels of creativity."

    Chelsea (Keenan) Sell, FRACTIONAL CMO & CONSULTANT

  • "I have worked with Michelle for over 3 years as a direct report in her role as Communication Manager. She is an excellent professional. She did a great job developing the brand’s digital presence, implementing social media plans. She has created engaging content and handled all of our online and Social Media platforms. She was able to increase brand awareness through various activities like PR, brand partnerships and trade events. She also demonstrated strong skill using data analytics tools to drive important conclusions and business decisions. I highly recommend her, she would be a very valuable asset to any company. "

    Nina Kalandadze, Executive Leadership